Digital

DELIVERY

DELIVERY VIA DMAT

3 business day before start

DELIVERY VIA TRAFFIC

5 business day before start (send email to traffic@ipb.be)

  • In case of delivery via Traffic, the format accepted are avi, mov, mpeg.
  • The video file will be transcoded to H264 MP4 and can be used ont all platforms in multi-bitrates.
  • Click URL and pixel trackers embed into a text file
  • Aspect ratio will be converted to 16/9.

In case of 3th party redirect

  • Only VAST 2.0 or 3.0 are accepted if the video file is compliant with format specification (see page 7).
  • IP Belgium does not allow redirect VPAID ads.
  • IP Belgium does not allow VAST Wrapper,

If the quality of your video file is not high enough, the traffic might refuse to use it.

IN-STREAM FORMAT

General
Deadline 5 business day before start
Size 818x460 pixels
Aspect Ration 16:9
Duration Max 40 sec
File type AVI, MOV, MPEG
Click URL URL landingpage required
Skip Button Video is not skippable for PreRoll/PostRoll
Video
Codec H.264 & AAC or HE-AAC audio
Video data rates Min 1500 kbps
Sound Min 128 kbps
Integrated -23 LUFS, following the R128 Norm
VAST - Redirect

VAST 2.0 or 3.0 only
VPAID not allowed

When delivering via VAST, the resulting file size must not be bigger than 8 MB

Tracking
Impression tracker Allowed (play - pause - completion)
Click tracker Allowed

 

IN-READ FORMAT

General
Deadline 5 business day before start
Size 818x460 pixels
Aspect Ration 16:9
Duration Max 30 sec
File type AVI, MOV, MPEG
Click URL URL landingpage required
Video
Codec H.264 & AAC or HE-AAC audio
Video data rates Min 1500 kbps
Sound Min 128 kbps
Integrated -23 LUFS, following the R128 Norm
VAST - Redirect

VAST 2.0 or 3.0 only
VPAID not allowed

When delivering via VAST, the resulting file size must not be bigger than 5 MB

Tracking
Impression tracker Allowed (play - pause - completion)
Click tracker Allowed

 

3th PARTY & TRACKER

IP Belgium allow only two kinds of tracking metrics :

  1. Impression tracker to measure the number of play on the creative
  2. Click tracker to measure how many click that creative has made

IP Belgium support VAST 3.0 Third Party tag (https://www.iab.com/guidelines/digital-video-ad-serving-template-vast-3-0/)

  • Ensure that the MP4 format is populated in the VAST XML. The SWF version is no longer supported
  • Note that video must be non skippable.

VPAID or not usual VAST 3 tags are not allowed

On prior permission, IP Belgium can give its authorization for exceptional use of specific tracking method (viewability) as VPAID. Only 3th party provider certified by IP Belgium will be allowed. The advertiser undertakes to transmit to IP Belgium all the results and performance analyzes obtained within the creative served through IP Belgium publishers. Where appropriate, the use and communication of such datas shall be determined by mutual agreement and in writing between the parties.

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